Say Hello To Listing Automation
Intero Real Estate Services, Inc., a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America Inc., has launched an amazing marketing technology – Listing Automation – for its 4,000+ agents throughout California and across the nation, including Houston, Texas. It’s a move that will accelerate Intero’s technology leadership among real estate brokerages across the country.
Intero’s new Listing Automation Service is powered by Imprev, the leader in real estate marketing automation. Through Imprev's Listing Automation, Agents receive an email with a complete set of marketing materials for each active listing, branded to them. The set includes a single property website, social media posts, Facebook boosted Ad, Jumbo postcard, flyer, ePostcard, Virtual Tour, and Video.
Listing Automation is more than just another tool. It’s a powerful service that is changing the way agents advertise listings. When an Intero agent gets a new listing, all the fully-branded print, digital, and social media marketing is automatically crafted for that listing and delivered right to them by email. For Intero agents, that means unprecedented freedom to focus on their clients and close more business.
Marketing Automation Is Becoming a Must-Have Technology, and Intero Is Leading The Pack.
According to a national survey of real estate leaders on “The Future of Real Estate Marketing” that Imprev recently released, two out of three (67%) top executives say Marketing Automation will be among the most important technologies for real estate brokerages by 2022. What’s more, 65% say they are very likely to invest in Marketing Automation within the next five years—the strongest indicator of importance.
About the Intero® Brand
Intero Real Estate Services, Inc., a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America Inc., serves Northern California, with 16 offices throughout the greater Silicon Valley. The Intero Franchise network is comprised of nearly 50 affiliates located in Alabama, Arizona, California, Nevada, Tennessee and Texas. The company is headquartered in California’s Silicon Valley. Find more information about Intero at www.interorealestate.com. Find more information about HomeServices at www.homeservices.com.
About Imprev
Many of the most respected brands in real estate leverage Imprev’s Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents’ listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and updated every three weeks, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, and Realty World. Discover more at www.imprev.com.